Optimize Assortments

Alignment of assortment strategies with the needs and business goals of each category - then selection or elimination of specific products. Including execution and evaluation of this assortment strategy.
 
This Improvement Concept focuses on :
  • understanding the role of the category within the retailer or manufacturer's portfolio;
  • ensuring the assortment reflects the retailer and manufacturer strategy,
  • eliminating poorly performing Stock Keeping Units (SKUs),
  • improving the shelf presentation of each category
While retailers and manufacturers can do much to optimize their assortment alone, true assortment optimization often requires a free flow of information between trading partners.

Joint assortment management may be of higher importance within complex categories.

The scorecard asks companies to consider both their internal and joint processes.


 

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