This
Improvement Concept focuses on :
-
understanding the role of the category within the
retailer or manufacturer's portfolio;
-
ensuring the assortment reflects the retailer and
manufacturer strategy,
-
eliminating poorly performing Stock Keeping Units
(SKUs),
-
improving the shelf presentation of each category
|
While
retailers and manufacturers can do much to optimize their
assortment alone, true assortment optimization often
requires a free flow of information between trading
partners.
Joint
assortment management may be of higher importance within
complex categories.
The
scorecard asks companies to consider both their internal and
joint processes. |