Optimize New Product Introductions

Alignment of new product strategies with the needs and business goals of each category - then selection of specific products to be introduced, introduction planning, and event execution & measurement in accordance with this strategy.
 

This improvement concept focuses on: the need for manufacturers, retailers and partnerships to develop an improved understanding of consumer needs and desires to avoid launch failures, ways of eliminating complexity and reducing time and costs associated with new product introductions.	Optimize product introductions is the most difficult ECR concept to implement due to: difficulty assessing product success ahead of launch, traditional friction between trading partners, the fear of branded launches being copies into private label, lack of trust
The savings produced by the concept depends on the volume / importance of new products in a given category. The scorecard looks at the strength of internal developments and assessment processes and key aspects of joint activity.