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Common Data &
Communication Standards
Use of the
technologies needed to permit efficient and effective communication
of product, replenishment and business data between trading partners
- including enablers like EDI, EFT, Product & Shipment
Identification, Master Data Alignment and Electronic Communication
Standards like Internet and Intranet.
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The supply
chain is triggered at the checkout by using scanning to
capture transactions. To maximize the efficiency and
effectiveness, trading partners need to ensure consistency
of coding throughout the supply chain by keeping each other
informed of any new or changed item codes, for example on
promotional items.
The scorecard includes seven considerations that:
- the first is the use of the Global Trade Item Number (GTIN)
for identifying each consumer unit sold. This includes the
use of EAN/UCC standard bar codes on each consumer unit
which can be scanned at the retail check out.
- the second is the use of the Global Trade Item Number (GTIN)
on the traded unit (the case or carton). This includes the
use of the appropriate EAN/UCC bar code standard on the case
so that it can be scanned by goods receiving and/or
sortation systems.
- the third is the use of Serial Shipment Container Codes
(SSCC) on the pallet and/or shipment container. This
includes the use of the appropriate EAN/UCC bar code
standard so that the pallet can be identified and tracked.
When combined with the use of Advanced Shipment Notices, the
SSCC can be used to automate the goods receiving process and
reduce data mis-matches.
- the fourth is the use of standard Global Location Numbers
(GLN) in automatic data capture systems and electronic
messages. The GLN identifies a physical location and can be
used when tracking goods and communicating the whereabouts
of goods and materials. The adoption of the EAN/UCC standard
for location numbers simplifies communication and reduces
data mis-matches.
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- the
fifth is master data alignment. Consistent master data
such as product and location identification is vital for
the smooth running of the supply chain. Ideally, master
data databases of different supply chain organisations
should be synchronised electronically so as to eliminate
data mis-matches in transactions betwen supply chain
partners.
- the
sixth is the use and integration of EDI for this data
alignment and information transfer, it allows:
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demand information at the checkout to be
communicated up the supply chain for planning and
replenishment
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information concerning promotions and new products
to be communicated both up and down the supply chain
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goods and information flow to be decoupled allowing
for enhanced planning and increased efficiency for
the receiver
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consumer characteristics and trends information to
be shared
- the
seventh consideration eases the integration and
proliferation of linking trading partners by the
application of integrated local, Intranet and Internet
technologies to communicate data and information
rapidly, at low cost and with high integrity using
global messaging protocols.
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