While the
optimal organization structure will vary depending on the
company's strategic intent and the specific category's role,
a number of principles hold generally true:
-
internally, supply management requires true
cross-functional working, be it within manufacturers or
retailers;
- joint
supply management requires a new type of interface
structure between manufacturers and retailers; and
|
-
performance measures need to be re-aligned from narrow
functional criteria to measures which focus on
end-to-end supply chain service levels, balanced with
cost and inventory.
The
scorecard looks at the evolution of internal and joint
strategy development. |