Integrated Demand Driven Supply

Planning & control methods that align raw material, packaging, ingredient and product supply frequency & volume with the actual demand of the supply chain feeding the stores, leading to minimum inventory levels and rapid response, balanced against well managed cost.

Integrated Demand Driven Supply is about synchronizing both production and purchased goods supply to the supply chain demand. There are two main considerations in this concept:: Synchronized Production and Integrated Suppliers.
 
Synchronized production means producing products at the rate required to fulfill customer demand. By moving towards shorter lead times, manufacturers can reduce their dependency on longer range forecast data that is frequently wrong and therefore results in unnecessary costs and inventory. This improvement concept requires manufacturers to shift the top 80% of their volume from a 'fixed-volume, variable-sequence' to a 'variable-volume', 'fixed-sequence' production schedule so as to minimize change over-times.

As change over time and costs are driven down, the frequency of the cycle is increased. Most improvements can be done without major investments. The role of suppliers is substantial since ingredients and packaging often account for 30-50 % of total costs and frequently dictate downstream service levels.

Two primary elements:

  • consolidation of key suppliers
  • implementation of ECR concepts by these suppliers
The extent of the impact of ECR on raw material costs depends on the type of material under consideration:
  • Commodity ingredients: zero
  • Other ingredients: little
  • Packaging material: high

ECR places a high priority on joint efforts that address the supply considerations of CRP, Synchronized Production, Operational Excellence and EDI. It is critically important to involve suppliers in the demand management activities so they can plan for variations in demand due to:

  • promotions
  • new products
  • assortment changes
  • seasonal effects

This leads to reduced cycle teams and improved demand visibility. Emphasis is placed on the supplier reliability of both deliveries and production processes.


 

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